Augmented Reality

 
 

Augmented reality is an important part of the future of retail.

Some shoppers research products before buying and others are more impulsive. Strong visual presentations can help guide purchasers toward your company or product. Retailers that do not embrace technology could be left behind.

According to recent research across USA:

  • 77% of shoppers want to see product features like colors or style

  • 71% of shoppers would shop at a retailer more often if it had AR

  • 65% want product information through AR

  • 61% of shoppers prefer to shop at stores that have AR versus ones that don’t

  • 55% say AR makes shopping fun

  • 40% of people are willing to pay more for a product if they can experience it first through AR

Source: Marxent

My AR work

Here is an example of some of my AR work for Aller Media. It’s a sunbed from the Danish furniture company Skagerak.

Augmented Reality is making its way into many retail sectors

  • 60% – Furniture

  • 55% – Clothes

  • 39% – Foods and beverages

  • 35% – Footwears

  • 25% – Cosmetics

  • 25% – Jewelry

  • 22% – Toys

Beyond helping people to virtually place sofas, plants, etc., AR has also proven to be a helpful when arranging furniture. It’s ultimately a very simple alternative to traditional measuring and it can help you make plans for whatever space is at hand.